WHITE PAPER - This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: October 6, 2008 | Published: October 4, 2008


Topics:  Advertising | Campaign Management | Customer Interaction Services | Customer Satisfaction | Demographic Profiles | Email | Email Marketing | Interactive Multimedia Development | Marketing Literature | Web Analytics

WHITE PAPER - This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation.
Posted: September 29, 2008 | Published: September 29, 2008


Topics:  B2B | Campaign Management Software | CRM Analytics | CRM Software | Customer Data Integration | Customer Data Management | Demographic Profiles | Lead Generation | Marketing Information Systems | Productivity | Profiling | Sales Force Automation | Sales Representatives

WHITE PAPER - Read this whitepaper to learn how to use Web Analytics data to better understand your customers' needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject.
Posted: August 8, 2008 | Published: August 1, 2008


Topics:  Campaign Management | Databases | Demographic Profiles | Email | Email Marketing | ROI | Vendors

WHITE PAPER - This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score.
Posted: June 26, 2008 | Published: June 1, 2008


Topics:  B2B | Demographic Profiles | Marketing | Sales

JOURNAL ARTICLE - Count CIOs among the powerful women who will rise to the highest posts in their careers in 2007. Here are some who have already made it.
Posted: April 3, 2007 | Published: April 1, 2007


Topics:  Careers | CIOs | Demographic Profiles | IT Managers | Work Environment

JOURNAL ARTICLE - Paul Rudnick, who wrote the screenplay for The Stepford Wives, noted that "men only evolve with a gun at their head." The implication is that men are more stubborn and less prone to evolutionary advances than women.
Posted: April 3, 2007 | Published: April 1, 2007


Topics:  Demographic Profiles | IT Workforce | Surveys | Training and Educational Services